Culture First

Dentsu Creative 2025

Not every moment needed a big activation. Sometimes it was about showing up in culture — through memes, timely moments, and quick responses that felt natural to the feed.

A few clickable examples below.

Our content tapped into timely moments from the April ’25 Lyrid meteor shower, to celebrating the brand’s 60th with a nostalgic poster giveaway and matching t-shirt.

Shoutout to Legal for helping clear a reponse to Tiffany Haddish’s Subway moment during her appearance on Jimmy Kimmel Live.

Most of the earned media came the old-fashioned way through a tight creator team that kept the work timely and culturally in step.

Subway Work