Happy Gilmore 2

Dentsu Creative 2025

Social rollout celebrating Happy Gilmore 2 through collectible cups, tapping into nostalgia, quotable moments, and the kind of chaotic fun only Shooter McGavin and golf pro Bryson DeChambeau can deliver.

The work lived across owned and paid social, designed to travel naturally across creator- and celebrity-led feeds.

Culturally Relevant Partnerships

A season-long content program bridging the film’s narrative through product partnerships, from limited-edition Timberland “Butters” to Happy’s official golf bag giveaway and meme-led social moments.

Subway Work