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PepsiCo
Mejor Con Pepsi
Integrated Campaign
A culture-forward campaign celebrating how food tastes better with Pepsi.
Hero media
The Idea
Meals are better with Pepsi.
The campaign turned a simple product truth into a bold, flexible platform made to live across culture, channels, and occasions.
The Work
Selected Work
A closer look at the work.
Media 1
Media 1
Media 2
Media 3
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Media 2
PEPSICO \ ALMA DDB, MIAMI \ 2024