Burger King was giving fans the chance to create their own Whopper with their Million Dollar Whopper Contest. So we gave fans a chance to craft and experience the world of whoppers live from The Santa Monica Pier. Learn more.
", "agency": "Conill Saatchi & Saatchi", "year": "2024", "category": "Experience + Activation", "categoryUrl": "archive.php#experience-activation", "asset": "whopper-world" }, { "slug": "chicken-fries-bar", "url": "https://creativerichard.com/projects/chicken-fries-bar.php", "number": 15, "client": "Burger King", "title": "Chicken Fries Bar", "summaryHtml": "Burger King was The Cannes Marketer of the Year and was entering the 2017 Cannes Festival on fire. So they tasked us with adding more fuel to the PR flame.
We designed and developed The Chicken Fries Bar—a unique lounge for festival delegates, complete with Xbox consoles running the original, highly addictive King Games.
The pop-up became a Creativity - Pick of The Day.
", "agency": "Burger King", "year": "2017", "category": "Experience + Activation", "categoryUrl": "archive.php#experience-activation", "asset": "chicken-fries-bar" }, { "slug": "more-than-lips", "url": "https://creativerichard.com/projects/more-than-lips.php", "number": 16, "client": "Soap & Glory", "title": "More Than Lips", "summaryHtml": "Soap & Glory used the objectification of a woman’s lips to highlight the bigotry and discrimination women face daily. Filmed during the Women’s March Los Angeles 2018, the experience inspired women worldwide to speak up against prejudice.
Adweek: Makeup Brand Soap & Glory...
", "agency": "DAVID Miami", "year": "2018", "category": "Experience + Activation", "categoryUrl": "archive.php#experience-activation", "asset": "more-than-lips" }, { "slug": "florida-blue-arena", "url": "https://creativerichard.com/projects/florida-blue-arena.php", "number": 18, "client": "Florida Blue", "title": "Arena Screen Experience", "summary": "I helped shape the “Health Solutions” platform and creatively led high-volume enrollment campaigns across direct mail, email, and ADA-compliant landing experiences. In parallel, I directed live event screen content designed to energize fans and bring the platform to life.", "agency": "FCBNY", "year": "2023", "category": "Experience + Activation", "categoryUrl": "archive.php#experience-activation", "asset": "florida-blue" }, { "slug": "see-what-others-cant", "url": "https://creativerichard.com/projects/see-what-others-cant.php", "number": 17, "client": "Esri", "title": "See What Others Can’t", "summaryHtml": "ESRI aimed to showcase how governments and institutions utilize their software to identify patterns and predict trends.
The result is a human story inspired by Fernando Livschitz’s editing techniques. For print, we embraced the popular Tumblr neon sign trend, creating visually striking imagery that explores the possibilities of viewing the world through the lens of ESRI.
", "agency": "TBWA\\Chiat\\Day\\LA", "year": "2019", "category": "Experience + Activation", "categoryUrl": "archive.php#experience-activation", "asset": "esri" }, { "slug": "your-way-2", "url": "https://creativerichard.com/projects/your-way-2.php", "number": 19, "client": "Burger King", "title": "Your Way 2.0", "summaryHtml": "During my time at DAVID, I provided art direction on multiple LTO Crown Campaigns under the Your Way 2.0 umbrella. I collaborated with production partner Cosmo Editorial on fresh, dynamic 15-second spots, designed broadcast motion graphics, and developed comprehensive program toolkits to ensure consistent brand messaging across all channels.
", "agency": "DAVID Miami", "year": "2017–2019", "category": "Origins", "categoryUrl": "archive.php#origins", "asset": "your-way-2" }, { "slug": "magnified", "url": "https://creativerichard.com/projects/magnified.php", "number": 20, "client": "Burger King / McLamore Foundation", "title": "Magnified", "summaryHtml": "Every year, BK’s McLamore Foundation helps students pay for college. To get their attention, we used macro food photography to create mysterious, dreamlike landscapes—inviting students to lean in and imagine career paths they’d never considered.
“This isn't the surface of Mars. You're looking at an onion magnified 4x. Want to become an astronomer? Apply for one of our scholarships at BKMcLamoreFoundation.org.”
The visual approach later inspired award-winning work for the same agency, proving that bold ideas always find a way to break through.
", "agency": "DAVID Miami", "year": "2018", "category": "Origins", "categoryUrl": "archive.php#origins", "asset": "magnified" }, { "slug": "amnesty-airlift", "url": "https://creativerichard.com/projects/amnesty-airlift.php", "number": 21, "client": "Amnesty International", "title": "D&AD New Blood Award", "summaryHtml": "Amnesty International was struggling to engage millennials, so we developed a digital-first campaign in collaboration with Amazon and NYC Transit. Featuring an aggressive print ad and an OOH stunt. We created a water fountain designed to dispense third-world quality water.
This work earned me my first award, a Wooden Pencil. Learn more.
", "agency": "Miami Ad School", "year": "2016", "category": "Origins", "categoryUrl": "archive.php#origins", "asset": "amnesty-airlift" } ], "pages": [ { "type": "home", "url": "https://creativerichard.com/", "title": "Richard Cruz — Creative Director, Art", "description": "Richard Cruz is an award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative.", "headings": [ { "level": "h1", "text": "CreativeDirector", "id": "hero-title" }, { "level": "h3", "text": "SUBWAY", "id": null }, { "level": "h3", "text": "BURGER KING", "id": null }, { "level": "h3", "text": "AMAZON MUSIC", "id": null }, { "level": "h3", "text": "BMW", "id": null }, { "level": "h3", "text": "DISNEY+", "id": null }, { "level": "h3", "text": "FLONASE", "id": null } ], "paragraphs": [ "01 / 06", "Richard Cruz", "Award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative.", "Subway's Happy Place", "Connected Whopper", "Prime Day Show", "The Future Finds Us", "Moving Day", "Scary Allergies" ], "links": [ { "text": "← Shortlist", "url": "#work" }, { "text": "Career summary", "url": "https://creativerichard.com/about.php" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/thumbnail.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/thumbnail.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/thumbnail.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/thumbnail.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/thumbnail.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "CreativeDirector SUBWAY BURGER KING AMAZON MUSIC BMW DISNEY+ FLONASE 01 / 06 Richard Cruz Award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative. Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies" }, { "type": "about", "url": "https://creativerichard.com/about.php", "title": "About Richard Cruz — Creative Director, Art", "description": "Richard Cruz is an award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative.", "headings": [ { "level": "h1", "text": "Creative Director, Art", "id": "about-title" }, { "level": "h2", "text": "Career \\ Agency \\ Brands", "id": "experience-title" }, { "level": "h2", "text": "Recognition \\ Awards", "id": "awards-title" } ], "paragraphs": [ "1 / 3", "Richard Cruz", "Creative direction for brands that want to matter. Richard leads creative across campaigns, content, design, and cultural moments—turning strong strategic thinking into work people actually notice.", "2 / 3", "CPG / PR / High Concept", "Subway / Tums", "Blue Moon / Miller Lite / McDonald’s / Pepsi / Tobacco Free Florida", "Burger King MC AOR", "Air Canada Aeroplan / BMW USA / FDA — The Real Cost / Florida Blue / Goldman Sachs Marcus / GSK Flonase / Lincoln Financial", "Amazon Music / GoodRx", "Disney+ / Google / ESRI / IMAX / McDonald’s (AOR pitch)", "Budweiser / Burger King, Global AOR / Coca-Cola / Soap & Glory / Kraft-Heinz", "Intern at CP+B (during Ad School semester)", "3 / 3" ], "links": [ { "text": "← About", "url": "#about-title" }, { "text": "Connect on LinkedIn", "url": "https://www.linkedin.com/in/creativerichard/" }, { "text": "Dentsu Creative NY", "url": "https://www.dentsucreative.com" }, { "text": "almaDDB Miami", "url": "https://www.almaad.com/" }, { "text": "Conill, Saatchi & Saatchi", "url": "https://conill.com" }, { "text": "FCB NY (now BBDO NY)", "url": "https://www.fcbnorthamerica.com" }, { "text": "Mekanism SF", "url": "https://www.mekanism.com/" }, { "text": "TBWA\\Chiat\\Day LA", "url": "http://tbwachiatdayla.com" }, { "text": "DAVID Miami", "url": "http://www.davidtheagency.com/" }, { "text": "Wood Pencil", "url": "https://www.dandad.org/awards/new-blood/2016/amnesty-international/2865/amnesty-airlift-campaign/" }, { "text": "9th Best Art Director", "url": "https://campaignbrief.com/cannes-lions-global-creativity/" }, { "text": "People’s Voice for Best Launch", "url": "https://winners.webbyawards.com/2020/advertising-media-pr/pr/best-launch/131459/disney-moving-day" }, { "text": "Tiny But Mighty", "url": "https://adage.com/article/agency-news/announcing-2020-ad-age-list-creativity-awards-finalists/2237886/" }, { "text": "Editor’s Pick", "url": "https://adage.com/creativity/work/chris-pine-narrates-bmw-earth-day-ad-gravity-defying-car-installation/2412096" } ], "media": [], "plainText": "Creative Director, Art Career \\ Agency \\ Brands Recognition \\ Awards 1 / 3 Richard Cruz Creative direction for brands that want to matter. Richard leads creative across campaigns, content, design, and cultural moments—turning strong strategic thinking into work people actually notice. 2 / 3 CPG / PR / High Concept Subway / Tums Blue Moon / Miller Lite / McDonald’s / Pepsi / Tobacco Free Florida Burger King MC AOR Air Canada Aeroplan / BMW USA / FDA — The Real Cost / Florida Blue / Goldman Sachs Marcus / GSK Flonase / Lincoln Financial Amazon Music / GoodRx Disney+ / Google / ESRI / IMAX / McDonald’s (AOR pitch) Budweiser / Burger King, Global AOR / Coca-Cola / Soap & Glory / Kraft-Heinz Intern at CP+B (during Ad School semester) 3 / 3" }, { "type": "contact", "url": "https://creativerichard.com/contact.php", "title": "Contact Richard Cruz — Creative Director, Art", "description": "Richard Cruz is an award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative.", "headings": [ { "level": "h1", "text": "Good ideas usually start with a conversation.", "id": "contact-title" }, { "level": "h2", "text": "Recruiter?Take the fast lane!", "id": null } ], "paragraphs": [ "0 / 0", "For projects, partnerships, and everything in between, get in touch." ], "links": [], "media": [], "plainText": "Good ideas usually start with a conversation. Recruiter?Take the fast lane! 0 / 0 For projects, partnerships, and everything in between, get in touch." }, { "type": "archive", "url": "https://creativerichard.com/archive.php", "title": "Archive | Richard Cruz", "description": "Richard Cruz is an award-winning Creative Director, Art, shaping big ideas, bold design, and culture-forward creative.", "headings": [ { "level": "h1", "text": "Organized bydiscipline", "id": "archive-title" }, { "level": "h2", "text": "← Social Platforms", "id": "archive-category-social-platforms" }, { "level": "h2", "text": "Content + Editorial", "id": null }, { "level": "h2", "text": "Owned + Paid Social", "id": null }, { "level": "h2", "text": "Mejor Con Pepsi", "id": null }, { "level": "h2", "text": "McCafé Mugs", "id": null }, { "level": "h2", "text": "Emoji Whopper", "id": null }, { "level": "h2", "text": "← Radio", "id": "archive-category-radio" }, { "level": "h2", "text": "Flame-Broiler Salesman", "id": null }, { "level": "h2", "text": "ASMR Whopper", "id": null }, { "level": "h2", "text": "← Experience + Activation", "id": "archive-category-experience-activation" }, { "level": "h2", "text": "Whopper Remix", "id": null }, { "level": "h2", "text": "Whopper World", "id": null }, { "level": "h2", "text": "Chicken Fries Bar", "id": null }, { "level": "h2", "text": "More Than Lips", "id": null }, { "level": "h2", "text": "Arena Screen Experience", "id": null }, { "level": "h2", "text": "See What Others Can’t", "id": null }, { "level": "h2", "text": "← Origins", "id": "archive-category-origins" }, { "level": "h2", "text": "Your Way 2.0", "id": null }, { "level": "h2", "text": "Magnified", "id": null }, { "level": "h2", "text": "D&AD New Blood Award", "id": null } ], "paragraphs": [ "0 / 0", "Archive", "01 / 04", "2025", "Subway", "Three projects shaped by cultural currents and brand behavior—favoring believability over polish.", "2026", "Tom's of Maine", "Everyday care, taken beyond the bathroom through owned and paid social.", "2024", "PepsiCo", "A culture-forward campaign celebrating how food tastes better with Pepsi.", "2019", "McCafé: McDonald’s", "The difference between enjoying delicious McCafé at the restaurant and at home is your mug. We used coffee mugs and their labels to highlight a story of goodness brewing right at home. The result is a pair of elegantly crafted films tailored for vertical video.", "2018", "Burger King", "One of Burger King's main advantages over its competitors is that its burgers are made to order and can be customized exactly how each guest wants them. We took this concept into a massive social media discussion about how burgers should be built and how burger emojis should look.", "02 / 04", "03 / 04", "2023", "Burger King x Steve Aoki", "Burger King was giving fans the chance to create their own Whopper with their Million Dollar Whopper Contest. So we gave fans a chance to craft and experience the world of whoppers live from The Santa Monica Pier. Learn more.", "2017", "Burger King was The Cannes Marketer of the Year and was entering the 2017 Cannes Festival on fire. So they tasked us with adding more fuel to the PR flame.", "We designed and developed The Chicken Fries Bar—a unique lounge for festival delegates, complete with Xbox consoles running the original, highly addictive King Games.", "The pop-up became a Creativity - Pick of The Day.", "Soap & Glory", "Soap & Glory used the objectification of a woman’s lips to highlight the bigotry and discrimination women face daily. Filmed during the Women’s March Los Angeles 2018, the experience inspired women worldwide to speak up against prejudice.", "Adweek: Makeup Brand Soap & Glory...", "Florida Blue", "I helped shape the “Health Solutions” platform and creatively led high-volume enrollment campaigns across direct mail, email, and ADA-compliant landing experiences. In parallel, I directed live event screen content designed to energize fans and bring the platform to life.", "Esri", "ESRI aimed to showcase how governments and institutions utilize their software to identify patterns and predict trends.", "The result is a human story inspired by Fernando Livschitz’s editing techniques. For print, we embraced the popular Tumblr neon sign trend, creating visually striking imagery that explores the possibilities of viewing the world through the lens of ESRI.", "04 / 04", "2017–2019", "During my time at DAVID, I provided art direction on multiple LTO Crown Campaigns under the Your Way 2.0 umbrella. I collaborated with production partner Cosmo Editorial on fresh, dynamic 15-second spots, designed broadcast motion graphics, and developed comprehensive program toolkits to ensure consistent brand messaging across all channels.", "Burger King / McLamore Foundation", "Every year, BK’s McLamore Foundation helps students pay for college. To get their attention, we used macro food photography to create mysterious, dreamlike landscapes—inviting students to lean in and imagine career paths they’d never considered.", "“This isn't the surface of Mars. You're looking at an onion magnified 4x. Want to become an astronomer? Apply for one of our scholarships at BKMcLamoreFoundation.org.”", "The visual approach later inspired award-winning work for the same agency, proving that bold ideas always find a way to break through.", "2016", "Amnesty International", "Amnesty International was struggling to engage millennials, so we developed a digital-first campaign in collaboration with Amazon and NYC Transit. Featuring an aggressive print ad and an OOH stunt. We created a water fountain designed to dispense third-world quality water.", "This work earned me my first award, a Wooden Pencil. Learn more." ], "links": [ { "text": "Social Platforms →", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio →", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Experience + Activation →", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Origins →", "url": "https://creativerichard.com/archive.php#origins" }, { "text": "Content + Editorial", "url": "https://creativerichard.com/projects/subway-social.php" }, { "text": "→", "url": "https://creativerichard.com/projects/subway-social.php" }, { "text": "Owned + Paid Social", "url": "https://creativerichard.com/projects/toms-of-maine-social.php" }, { "text": "→", "url": "https://creativerichard.com/projects/toms-of-maine-social.php" }, { "text": "Mejor Con Pepsi", "url": "https://creativerichard.com/projects/pepsi-mejor-con.php" }, { "text": "→", "url": "https://creativerichard.com/projects/pepsi-mejor-con.php" }, { "text": "McCafé Mugs", "url": "https://creativerichard.com/projects/mccafe-mugs.php" }, { "text": "→", "url": "https://creativerichard.com/projects/mccafe-mugs.php" }, { "text": "Emoji Whopper", "url": "https://creativerichard.com/projects/whopper-emoji.php" }, { "text": "→", "url": "https://creativerichard.com/projects/whopper-emoji.php" }, { "text": "Flame-Broiler Salesman", "url": "https://creativerichard.com/projects/broiler-salesman.php" }, { "text": "→", "url": "https://creativerichard.com/projects/broiler-salesman.php" }, { "text": "ASMR Whopper", "url": "https://creativerichard.com/projects/asmr-whopper.php" }, { "text": "→", "url": "https://creativerichard.com/projects/asmr-whopper.php" }, { "text": "Whopper Remix", "url": "https://creativerichard.com/projects/whopper-remix-steve-aoki.php" }, { "text": "→", "url": "https://creativerichard.com/projects/whopper-remix-steve-aoki.php" }, { "text": "Whopper World", "url": "https://creativerichard.com/projects/whopper-world.php" }, { "text": "Learn more.", "url": "https://smdp.com/2024/02/21/pier-visitors-bite-into-whopper-of-a-weekend/" }, { "text": "→", "url": "https://creativerichard.com/projects/whopper-world.php" }, { "text": "Chicken Fries Bar", "url": "https://creativerichard.com/projects/chicken-fries-bar.php" }, { "text": "Creativity - Pick of The Day", "url": "https://adage.com/creativity/work/chicken-fries-bar/52127" }, { "text": "→", "url": "https://creativerichard.com/projects/chicken-fries-bar.php" }, { "text": "More Than Lips", "url": "https://creativerichard.com/projects/more-than-lips.php" }, { "text": "Makeup Brand Soap & Glory...", "url": "https://www.adweek.com/creativity/makeup-brand-soap-glory-uses-the-objectification-of-lips-to-actually-get-women-heard/" }, { "text": "→", "url": "https://creativerichard.com/projects/more-than-lips.php" }, { "text": "Arena Screen Experience", "url": "https://creativerichard.com/projects/florida-blue-arena.php" }, { "text": "→", "url": "https://creativerichard.com/projects/florida-blue-arena.php" }, { "text": "See What Others Can’t", "url": "https://creativerichard.com/projects/see-what-others-cant.php" }, { "text": "→", "url": "https://creativerichard.com/projects/see-what-others-cant.php" }, { "text": "Your Way 2.0", "url": "https://creativerichard.com/projects/your-way-2.php" }, { "text": "→", "url": "https://creativerichard.com/projects/your-way-2.php" }, { "text": "Magnified", "url": "https://creativerichard.com/projects/magnified.php" }, { "text": "→", "url": "https://creativerichard.com/projects/magnified.php" }, { "text": "D&AD New Blood Award", "url": "https://creativerichard.com/projects/amnesty-airlift.php" }, { "text": "Learn more.", "url": "http://www.dandad.org/awards/new-blood/2016/amnesty-international/2865/amnesty-airlift-campaign/" }, { "text": "→", "url": "https://creativerichard.com/projects/amnesty-airlift.php" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/thumbnail.jpg", "alt": "Subway — Content + Editorial" }, { "type": "image", "src": "https://creativerichard.com/img/projects/toms/thumbnail.jpg", "alt": "Tom's of Maine — Owned + Paid Social" }, { "type": "image", "src": "https://creativerichard.com/img/projects/pepsi/thumbnail.jpg", "alt": "PepsiCo — Mejor Con Pepsi" }, { "type": "image", "src": "https://creativerichard.com/img/projects/mccafe-mugs/thumbnail.jpg", "alt": "McCafé: McDonald’s — McCafé Mugs" }, { "type": "image", "src": "https://creativerichard.com/img/projects/whopper-emoji/thumbnail.jpg", "alt": "Burger King — Emoji Whopper" }, { "type": "image", "src": "https://creativerichard.com/img/projects/broiler-salesman/thumbnail.jpg", "alt": "Burger King — Flame-Broiler Salesman" }, { "type": "image", "src": "https://creativerichard.com/img/projects/asmr-whopper/thumbnail.jpg", "alt": "Burger King — ASMR Whopper" }, { "type": "image", "src": "https://creativerichard.com/img/projects/steve-aoki/thumbnail.jpg", "alt": "Burger King x Steve Aoki — Whopper Remix" }, { "type": "image", "src": "https://creativerichard.com/img/projects/whopper-world/thumbnail.jpg", "alt": "Burger King — Whopper World" }, { "type": "image", "src": "https://creativerichard.com/img/projects/chicken-fries-bar/thumbnail.jpg", "alt": "Burger King — Chicken Fries Bar" } ], "plainText": "Organized bydiscipline ← Social Platforms Content + Editorial Owned + Paid Social Mejor Con Pepsi McCafé Mugs Emoji Whopper ← Radio Flame-Broiler Salesman ASMR Whopper ← Experience + Activation Whopper Remix Whopper World Chicken Fries Bar More Than Lips Arena Screen Experience See What Others Can’t ← Origins Your Way 2.0 Magnified D&AD New Blood Award 0 / 0 Archive 01 / 04 2025 Subway Three projects shaped by cultural currents and brand behavior—favoring believability over polish. 2026 Tom's of Maine Everyday care, taken beyond the bathroom through owned and paid social. 2024 PepsiCo A culture-forward campaign celebrating how food tastes better with Pepsi. 2019 McCafé: McDonald’s The difference between enjoying delicious McCafé at the restaurant and at home is your mug. We used coffee mugs and their labels to highlight a story of goodness brewing right at home. The result is a pair of elegantly crafted films tailored for vertical video. 2018 Burger King One of Burger King's main advantages over its competitors is that its burgers are made to order and can be customized exactly how each guest wants them. We took this concept into a massive social media discussion about how burgers should be built and how burger emojis should look. 02 / 04 03 / 04 2023 Burger King x Steve Aoki Burger King was giving fans the chance to create their own Whopper with their Million Dollar Whopper Contest. So we gave fans a chance to craft and experience the world of whoppers live from The Santa Monica Pier. Learn more. 2017 Burger King was The Cannes Marketer of the Year and was entering the 2017 Cannes Festival on fire. So they tasked us with adding more fuel to the PR flame. We designed and developed The Chicken Fries Bar—a unique lounge for festival delegates, complete with Xbox consoles running the original, highly addictive King Games. The pop-up became a Creativity - Pick of The Day. Soap & Glory Soap & Glory used the objectification of a woman’s lips to highlight the bigotry and discrimination women face daily. Filmed during the Women’s March Los Angeles 2018, the experience inspired women worldwide to speak up against prejudice. Adweek: Makeup Brand Soap & Glory... Florida Blue I helped shape the “Health Solutions” platform and creatively led high-volume enrollment campaigns across direct mail, email, and ADA-compliant landing experiences. In parallel, I directed live event screen content designed to energize fans and bring the platform to life. Esri ESRI aimed to showcase how governments and institutions utilize their software to identify patterns and predict trends. The result is a human story inspired by Fernando Livschitz’s editing techniques. For print, we embraced the popular Tumblr neon sign trend, creating visually striking imagery that explores the possibilities of viewing the world through the lens of ESRI. 04 / 04 2017–2019 During my time at DAVID, I provided art direction on multiple LTO Crown Campaigns under the Your Way 2.0 umbrella. I collaborated with production partner Cosmo Editorial on fresh, dynamic 15-second spots, designed broadcast motion graphics, and developed comprehensive program toolkits to ensure consistent brand messaging across all channels. Burger King / McLamore Foundation Every year, BK’s McLamore Foundation helps students pay for college. To get their attention, we used macro food photography to create mysterious, dreamlike landscapes—inviting students to lean in and imagine career paths they’d never considered. “This isn't the surface of Mars. You're looking at an onion magnified 4x. Want to become an astronomer? Apply for one of our scholarships at BKMcLamoreFoundation.org.” The visual approach later inspired award-winning work for the same agency, proving that bold ideas always find a way to break through. 2016 Amnesty International Amnesty International was struggling to engage millennials, so we developed a digital-first campaign in collaboration with Amazon and NYC Transit. Featuring an aggressive print ad and an OOH stunt. We created a water fountain designed to dispense third-world quality water. This work earned me my first award, a Wooden Pencil. Learn more." }, { "type": "featured-project", "url": "https://creativerichard.com/projects/subway-happy-place.php", "title": "Subway's Happy Place — Subway x Netflix | Richard Cruz", "description": "Happy Gilmore 2 came back for summer, so we teamed up with Netflix on nostalgic drops and character-driven social led by the one and only Shooter McGavin. The campaign earned an Effie Bronze for Brand Integration & Entertainment Partnerships.", "headings": [ { "level": "h1", "text": "Subway's Happy Place", "id": "project-title" }, { "level": "h2", "text": "In-Character", "id": "gallery-title-2" }, { "level": "h3", "text": "Shooter Rant Live", "id": null }, { "level": "h3", "text": "Chip Challenge", "id": null }, { "level": "h2", "text": "Extending the Story", "id": "gallery-title-3" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "01 / 06", "Subway x Netflix", "Branded Entertainment Partnership", "Happy Gilmore 2 came back for summer, so we teamed up with Netflix on nostalgic drops and character-driven social led by the one and only Shooter McGavin. The campaign earned an Effie Bronze for Brand Integration & Entertainment Partnerships.", "SOCIAL FILM + DISPLAY", "Shooter McGavin joined golf pro Bryson DeChambeau for social built around their chemistry, rivalry, and a little controlled chaos.", "The work ran across owned and paid channels, designed to feel native wherever it showed up.", "BEYOND THE LAUNCH", "The campaign moved beyond social into collectible merch and fan-facing drops—from the limited-edition Timberland “Butters” and Subway collector glass cups to Happy’s official golf bag giveaway.", "Each piece helped bring the film’s world further into Subway’s own.", "SUBWAY \\ DENTSU CREATIVE NY \\ 2025", "01", "Current", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/Unhinged_1x1.mp4?v=1752600581" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/hg2-02.mp4?v=1787698742" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/hg2-03.mp4?v=1752600581" }, { "text": "Timberland “Butters”", "url": "https://www.instagram.com/p/DNGVJgBM9uu/?utm_source=ig_web_button_share_sheet" }, { "text": "glass cups", "url": "https://www.instagram.com/p/DNVM9mWNFGV/?utm_source=ig_web_button_share_sheet" }, { "text": "Happy’s official golf bag giveaway", "url": "https://www.tiktok.com/@subway/video/7520241832194837774?is_from_webapp=1&sender_device=pc&web_id=7597915077522867725" }, { "text": "01 Current SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/subway/Unhinged_1x1.mp4?v=1752600581", "label": "Subway Happy Place Unhinged campaign video" }, { "type": "video", "src": "https://creativerichard.com/video/projects/subway/hg2-02.mp4?v=1787698742", "label": "Subway Happy Gilmore 2 Shooter Rant Live campaign video" }, { "type": "video", "src": "https://creativerichard.com/video/projects/subway/hg2-03.mp4?v=1752600581", "label": "Subway Happy Gilmore 2 Chip Challenge campaign video" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/hg2-thumbnail.png", "alt": "Additional Subway Happy Gilmore 2 campaign work" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Subway's Happy Place In-Character Shooter Rant Live Chip Challenge Extending the Story The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 01 / 06 Subway x Netflix Branded Entertainment Partnership Happy Gilmore 2 came back for summer, so we teamed up with Netflix on nostalgic drops and character-driven social led by the one and only Shooter McGavin. The campaign earned an Effie Bronze for Brand Integration & Entertainment Partnerships. SOCIAL FILM + DISPLAY Shooter McGavin joined golf pro Bryson DeChambeau for social built around their chemistry, rivalry, and a little controlled chaos. The work ran across owned and paid channels, designed to feel native wherever it showed up. BEYOND THE LAUNCH The campaign moved beyond social into collectible merch and fan-facing drops—from the limited-edition Timberland “Butters” and Subway collector glass cups to Happy’s official golf bag giveaway. Each piece helped bring the film’s world further into Subway’s own. SUBWAY \\ DENTSU CREATIVE NY \\ 2025 01 Current SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "featured-project", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php", "title": "Connected Whopper — Burger King | Richard Cruz", "description": "A television spot that broke the fourth wall by activating voice assistants in homes across the nation—and helped change how they work. Today, voice assistants respond only to their owners.", "headings": [ { "level": "h1", "text": "Connected Whopper", "id": "project-title" }, { "level": "h2", "text": "The stunt of all ages.", "id": "idea-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "02 / 06", "Burger King", "Award Case Study", "A television spot that broke the fourth wall by activating voice assistants in homes across the nation—and helped change how they work. Today, voice assistants respond only to their owners.", "BURGER KING \\ DAVID MIAMI \\ 2017", "The Idea", "Connected Whopper became a defining DAVID Miami win, earning a Cannes Grand Prix and multiple Golds across The One Show, D&AD, The ANDYs, and Clio Awards.", "← Original :15 TVC", "01", "SUBWAY", "02", "Current", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/burger-king/connected-whopper.mp4?v=1788190028" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/burger-king/connected-whopper-02.mp4?v=1788194067" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 Current BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/burger-king/connected-whopper.mp4?v=1788190028", "label": "Connected Whopper case study video" }, { "type": "video", "src": "https://creativerichard.com/video/projects/burger-king/connected-whopper-02.mp4?v=1788194067", "label": "Connected Whopper fifteen-second television commercial" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Connected Whopper The stunt of all ages. The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 02 / 06 Burger King Award Case Study A television spot that broke the fourth wall by activating voice assistants in homes across the nation—and helped change how they work. Today, voice assistants respond only to their owners. BURGER KING \\ DAVID MIAMI \\ 2017 The Idea Connected Whopper became a defining DAVID Miami win, earning a Cannes Grand Prix and multiple Golds across The One Show, D&AD, The ANDYs, and Clio Awards. ← Original :15 TVC 01 SUBWAY 02 Current BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "featured-project", "url": "https://creativerichard.com/projects/prime-day-show.php", "title": "Prime Day Show — Amazon Music | Richard Cruz", "description": "The Prime Day Show was a three-part music event starring Billie Eilish, H.E.R., and Kid Cudi. We built the campaign identity around a single graphic device—the X—uniting three distinct artists within one visual system.", "headings": [ { "level": "h1", "text": "Prime Day Show", "id": "project-title" }, { "level": "h2", "text": "Built to flex.", "id": "gallery-title-2" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "03 / 06", "Amazon Music", "CAMPAIGN IDENTITY + TOOLKIT", "Prime Day Show was a three-part music event starring Billie Eilish, H.E.R., and Kid Cudi. We built the campaign identity around a single graphic device—the X—uniting three distinct artists within one visual system.", "Amazon Music via YouTube", "OLV + DIGITAL OOH", "A modular toolkit carried the campaign across Amazon, social, display, and the NASDAQ Tower in Times Square.", "With performances still in production, teaser creative relied on photography, typography, pacing, and scale to build energy before footage existed.", "AMAZON MUSIC \\ MEKANISM SF \\ 2021", "01", "SUBWAY", "02", "BURGER KING", "03", "Current", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "Prime Day Show", "url": "https://www.imdb.com/title/tt14668426/" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/amazon/Prime Day Show.mp4?v=1789413571" }, { "text": "Amazon Music via YouTube", "url": "https://www.youtube.com/watch?v=_vye8Te-Cp8&t=5s" }, { "text": "Watch/hear it on Prime →", "url": "https://www.amazon.com/Show-x-Billie-Eilish-Explicit/dp/B0979VYX7Q" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/amazon/Prime Day Show 02.mp4?v=1621982427" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 Current AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/amazon/Prime Day Show.mp4?v=1789413571", "label": "Amazon Music Prime Day Show campaign video" }, { "type": "video", "src": "https://creativerichard.com/video/projects/amazon/Prime Day Show 02.mp4?v=1621982427", "label": "Prime Day Show campaign toolkit across digital channels and Times Square" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/amazon pds 01.jpg", "alt": "Prime Day Show campaign static featuring Billie Eilish" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/amazon pds 02.jpg", "alt": "Prime Day Show campaign static featuring H.E.R." }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/amazon pds 03.jpg", "alt": "Prime Day Show campaign static featuring Kid Cudi" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/amazon pds 04.jpg", "alt": "Prime Day Show campaign toolkit and visual identity static" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Prime Day Show Built to flex. The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 03 / 06 Amazon Music CAMPAIGN IDENTITY + TOOLKIT Prime Day Show was a three-part music event starring Billie Eilish, H.E.R., and Kid Cudi. We built the campaign identity around a single graphic device—the X—uniting three distinct artists within one visual system. Amazon Music via YouTube OLV + DIGITAL OOH A modular toolkit carried the campaign across Amazon, social, display, and the NASDAQ Tower in Times Square. With performances still in production, teaser creative relied on photography, typography, pacing, and scale to build energy before footage existed. AMAZON MUSIC \\ MEKANISM SF \\ 2021 01 SUBWAY 02 BURGER KING 03 Current AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "featured-project", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php", "title": "The Future Finds Us — BMW | Richard Cruz", "description": "Narrated by Chris Pine, BMW marked Earth Day with a conceptual film for the all-electric iX.", "headings": [ { "level": "h1", "text": "The Future Finds Us", "id": "project-title" }, { "level": "h2", "text": "Reconnect with nature.", "id": "idea-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "04 / 06", "BMW", "Earth Day Brand Film", "Narrated by Chris Pine, BMW marked Earth Day with a conceptual film for the all-electric iX.", "Photography by Adam Nelson", "BMW \\ FCB NEW YORK \\ 2022", "The Idea", "Shot in Yucca Valley, The Future Finds Us places the iX in an unexpected relationship with the landscape—reframing sustainability through a more emotional, cinematic lens. The :90 film was selected as an Ad Age Editor’s Pick.", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "Current", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/bmw/bmw-future-finds-us.mp4?v=1727301958" }, { "text": "Ad Age Editor’s Pick", "url": "https://adage.com/creativity/work/chris-pine-narrates-bmw-earth-day-ad-gravity-defying-car-installation/2412096" }, { "text": "Learn more →", "url": "https://adage.com/creativity/work/chris-pine-narrates-bmw-earth-day-ad-gravity-defying-car-installation/2412096" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 Current BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/bmw/bmw-future-finds-us.mp4?v=1727301958", "label": "BMW The Future Finds Us film" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "The Future Finds Us Reconnect with nature. The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 04 / 06 BMW Earth Day Brand Film Narrated by Chris Pine, BMW marked Earth Day with a conceptual film for the all-electric iX. Photography by Adam Nelson BMW \\ FCB NEW YORK \\ 2022 The Idea Shot in Yucca Valley, The Future Finds Us places the iX in an unexpected relationship with the landscape—reframing sustainability through a more emotional, cinematic lens. The :90 film was selected as an Ad Age Editor’s Pick. 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 Current 05 DISNEY+ 06 FLONASE" }, { "type": "featured-project", "url": "https://creativerichard.com/projects/disney-plus-launch.php", "title": "Moving Day — Disney+ | Richard Cruz", "description": "Disney’s streaming platform launched with a single tweet, using every Twitter handle under the company’s umbrella to show beloved characters virtually making their way home to Disney+.", "headings": [ { "level": "h1", "text": "Moving Day", "id": "project-title" }, { "level": "h2", "text": "The Mother of All Threads.", "id": "idea-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "05 / 06", "Disney+", "Brand Launch case study", "Disney’s streaming platform launched with a single tweet, using every Twitter handle under the company’s umbrella to show beloved characters virtually making their way home to Disney+.", "DISNEY+ \\ CHIAT\\DAY\\LA \\ 2020", "Case Study", "The Moving Home tweet gave fans a unique glimpse of Disney characters interacting across accounts. The launch inspired our friends at NBC and earned a Webby for Best Launch alongside an Ad Age Tiny But Mighty Creativity Award.", "← :90 Launch Film", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "Current", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/disney/disney-01.mp4?v=1788316846" }, { "text": "friends at NBC", "url": "https://x.com/nbc/status/1171106191608434688" }, { "text": "Best Launch", "url": "https://winners.webbyawards.com/2020/advertising-media-pr/pr/best-launch/131459/disney-moving-day" }, { "text": "Tiny But Mighty", "url": "https://adage.com/article/agency-news/announcing-2020-ad-age-list-creativity-awards-finalists/2237886" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/disney/disney-02.mp4?v=1788317425" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 Current DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/disney/disney-01.mp4?v=1788316846", "label": "Disney Plus Moving Day case study" }, { "type": "video", "src": "https://creativerichard.com/video/projects/disney/disney-02.mp4?v=1788317425", "label": "Disney Plus ninety-second launch film" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Moving Day The Mother of All Threads. The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 05 / 06 Disney+ Brand Launch case study Disney’s streaming platform launched with a single tweet, using every Twitter handle under the company’s umbrella to show beloved characters virtually making their way home to Disney+. DISNEY+ \\ CHIAT\\DAY\\LA \\ 2020 Case Study The Moving Home tweet gave fans a unique glimpse of Disney characters interacting across accounts. The launch inspired our friends at NBC and earned a Webby for Best Launch alongside an Ad Age Tiny But Mighty Creativity Award. ← :90 Launch Film 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 Current DISNEY+ 06 FLONASE" }, { "type": "featured-project", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php", "title": "Scary Allergies — GSK Flonase | Richard Cruz", "description": "Allergies don’t have to be scary. With Flonase Sensimist, kids can spend less time indoors and more time just being kids.", "headings": [ { "level": "h1", "text": "Scary Allergies", "id": "project-title" }, { "level": "h2", "text": "Let kids be kids outside.", "id": "idea-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "06 / 06", "GSK Flonase", "TVC + OLV + Display", "Allergies don’t have to be scary. With Flonase Sensimist, kids can spend less time indoors and more time just being kids.", "GSK FLONASE \\ FCB NEW YORK \\ 2022", "The Idea", "Inspired by the millennial favorite The Sandlot, the campaign focused on outdoor play and what it truly means to be a kid outside.", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "Current", "FLONASE" ], "links": [ { "text": "← Shortlist", "url": "https://creativerichard.com/index.php#work" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/flonase/flonase-01.mp4?v=1788316304" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 Current FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "video", "src": "https://creativerichard.com/video/projects/flonase/flonase-01.mp4?v=1788316304", "label": "GSK Flonase Scary Allergies film" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Scary Allergies Let kids be kids outside. The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 06 / 06 GSK Flonase TVC + OLV + Display Allergies don’t have to be scary. With Flonase Sensimist, kids can spend less time indoors and more time just being kids. GSK FLONASE \\ FCB NEW YORK \\ 2022 The Idea Inspired by the millennial favorite The Sandlot, the campaign focused on outdoor play and what it truly means to be a kid outside. 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 Current FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/subway-social.php", "title": "Content + Editorial — Subway | Richard Cruz", "description": "Three projects reflecting a broader social program shaped by cultural currents and brand behavior—favoring believability over polish.", "headings": [ { "level": "h1", "text": "Content + Editorial", "id": "project-title" }, { "level": "h2", "text": "Training Day", "id": "gallery-title-2" }, { "level": "h3", "text": "Training Day 01", "id": null }, { "level": "h3", "text": "Training Day 02", "id": null }, { "level": "h2", "text": "Native by Design", "id": "gallery-title-3" }, { "level": "h3", "text": "Outdoor Creators", "id": null }, { "level": "h2", "text": "Culture, Not Ads", "id": "gallery-title-4" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "22 / 22", "Subway", "Social Program", "Three projects reflecting a broader social program shaped by cultural currents and brand behavior—favoring believability over polish.", "01\\ Talent-Led OLV", "When raw talent dictates format, not the other way around. For Meal of the Day, Marshawn Lynch’s no-nonsense presence drove a series of films built around taste and personality.", "Meal of the Day", "02\\ Creator System", "We used creators to test how sandwich portability could travel into more native, cross-channel spaces. From surfing with Izzy to fishing with Niya, the product became part of the activity while naturally supporting Meal of the Day and MVP Rewards.", "Organic Paid", "03\\ In Feed", "Being timely only works when the brand already knows how to behave. We built Subway’s owned social around a simple principle: make work that felt native to the internet, not advertising trying to imitate it. That meant embracing memes, lo-fi formats, self-awareness, and the occasional weirdness of the feed—without overworking the joke or forcing the brand into every conversation.", "That creative posture gave the team permission to move quickly when the right moments surfaced, from the April ’25 Lyrid meteor shower and Subway’s 60th Anniversary to Tiffany Haddish’s Subway moment on Jimmy Kimmel Live.", "The goal wasn’t to chase culture. It was to build a brand voice flexible enough to participate in it without trying too hard.", "SUBWAY \\ DENTSU CREATIVE NY \\ 2025", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/training-day-01.mp4?v=1787856325" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/training-day-02.mp4?v=1787856323" }, { "text": "Izzy", "url": "https://www.instagram.com/izzyisup/" }, { "text": "Niya", "url": "https://www.tiktok.com/@niyanicolevlogs" }, { "text": "View video", "url": "https://creativerichard.com/video/projects/subway/creator-series.mp4?v=1787707490" }, { "text": "April ’25 Lyrid meteor shower", "url": "https://www.instagram.com/p/DIwQQTdMIvX/?utm_source=ig_web_button_share_sheet" }, { "text": "Subway’s 60th Anniversary", "url": "https://www.instagram.com/p/DN5ro_tkSyW/?igsh=dGt2a2xpNDV3bmJn" }, { "text": "Tiffany Haddish’s Subway moment on", "url": "https://www.instagram.com/p/DNojtxuvllw/?utm_source=ig_web_button_share_sheet" }, { "text": "Jimmy Kimmel Live", "url": "https://www.instagram.com/p/DNojtxuvllw/?utm_source=ig_web_button_share_sheet" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/right-place-right-time.jpg", "alt": "Subway social content and editorial program" }, { "type": "video", "src": "https://creativerichard.com/video/projects/subway/training-day-01.mp4?v=1787856325", "label": "Subway Training Day social film featuring Marshawn Lynch" }, { "type": "video", "src": "https://creativerichard.com/video/projects/subway/training-day-02.mp4?v=1787856323", "label": "Subway Meal of the Day social film" }, { "type": "video", "src": "https://creativerichard.com/video/projects/subway/creator-series.mp4?v=1787707490", "label": "Subway Native by Design creator partnership video" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/right-place-right-time.jpg", "alt": "Subway timely owned social work" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Content + Editorial Training Day Training Day 01 Training Day 02 Native by Design Outdoor Creators Culture, Not Ads The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 22 / 22 Subway Social Program Three projects reflecting a broader social program shaped by cultural currents and brand behavior—favoring believability over polish. 01\\ Talent-Led OLV When raw talent dictates format, not the other way around. For Meal of the Day, Marshawn Lynch’s no-nonsense presence drove a series of films built around taste and personality. Meal of the Day 02\\ Creator System We used creators to test how sandwich portability could travel into more native, cross-channel spaces. From surfing with Izzy to fishing with Niya, the product became part of the activity while naturally supporting Meal of the Day and MVP Rewards. Organic Paid 03\\ In Feed Being timely only works when the brand already knows how to behave. We built Subway’s owned social around a simple principle: make work that felt native to the internet, not advertising trying to imitate it. That meant embracing memes, lo-fi formats, self-awareness, and the occasional weirdness of the feed—without overworking the joke or forcing the brand into every conversation. That creative posture gave the team permission to move quickly when the right moments surfaced, from the April ’25 Lyrid meteor shower and Subway’s 60th Anniversary to Tiffany Haddish’s Subway moment on Jimmy Kimmel Live. The goal wasn’t to chase culture. It was to build a brand voice flexible enough to participate in it without trying too hard. SUBWAY \\ DENTSU CREATIVE NY \\ 2025 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/toms-of-maine-social.php", "title": "Owned + Paid Social — Tom's of Maine | Richard Cruz", "description": "Everyday care, taken beyond the bathroom through owned and paid social.", "headings": [ { "level": "h1", "text": "Owned + Paid Social", "id": "project-title" }, { "level": "h2", "text": "We outside!", "id": "idea-title" }, { "level": "h2", "text": "In Feed", "id": "gallery-title" }, { "level": "h3", "text": "Jimothy Strikes Again", "id": null }, { "level": "h3", "text": "Small Gestures", "id": null }, { "level": "h3", "text": "NoFomo Summer", "id": null }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "07 / 22", "Tom's of Maine", "Owned + Paid Social", "Everyday care, taken beyond the bathroom through owned and paid social.", "The Idea", "A programmatic carousel series that took Tom’s outdoors—placing the product naturally into summer routines, from courts and beaches to whatever was packed for the day.", "The Work", "Selected work currently living across Tom’s social channels.", "Tapping into virality", "Spreading goodness", "In queue...", "Role", "Associate Creative Director", "Client", "Agency", "VML New York", "Year", "2026", "Disciplines", "Social, Art Direction, Content-Creation", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Jimothy Strikes Again Tapping into virality", "url": "https://www.instagram.com/p/DbJQiv1k2rO/?igsi=ZjNqOWJ3bXVldmds" }, { "text": "Small Gestures Spreading goodness", "url": "https://www.instagram.com/reel/Dbv_3Kfj3IS/?igsi=Y3VmbGkwaDl1dnht" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/toms/hero.jpg", "alt": "Tom's of Maine paid and organic social campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/toms/social-01.jpg", "alt": "Tom's of Maine mobile social campaign creative" }, { "type": "image", "src": "https://creativerichard.com/img/projects/toms/social-02.jpg", "alt": "Tom's of Maine mobile product-focused social post" }, { "type": "image", "src": "https://creativerichard.com/img/projects/toms/social-03.jpg", "alt": "Tom's of Maine mobile lifestyle social post" }, { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Owned + Paid Social We outside! In Feed Jimothy Strikes Again Small Gestures NoFomo Summer The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 07 / 22 Tom's of Maine Owned + Paid Social Everyday care, taken beyond the bathroom through owned and paid social. The Idea A programmatic carousel series that took Tom’s outdoors—placing the product naturally into summer routines, from courts and beaches to whatever was packed for the day. The Work Selected work currently living across Tom’s social channels. Tapping into virality Spreading goodness In queue... Role Associate Creative Director Client Agency VML New York Year 2026 Disciplines Social, Art Direction, Content-Creation 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/pepsi-mejor-con.php", "title": "Mejor Con Pepsi — PepsiCo | Richard Cruz", "description": "A culture-forward campaign celebrating how food tastes better with Pepsi.", "headings": [ { "level": "h1", "text": "Mejor Con Pepsi", "id": "project-title" }, { "level": "h2", "text": "Meals are better with Pepsi.", "id": "idea-title" }, { "level": "h2", "text": "Selected Work", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "08 / 22", "PepsiCo", "Integrated Campaign", "A culture-forward campaign celebrating how food tastes better with Pepsi.", "The Idea", "The campaign turned a simple product truth into a bold, flexible platform made to live across culture, channels, and occasions.", "The Work", "A closer look at the work.", "Role", "Associate Creative Director", "Client", "Agency", "TBD", "Year", "Disciplines", "Campaign, Social, Art Direction", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Mejor Con Pepsi Meals are better with Pepsi. Selected Work The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 08 / 22 PepsiCo Integrated Campaign A culture-forward campaign celebrating how food tastes better with Pepsi. The Idea The campaign turned a simple product truth into a bold, flexible platform made to live across culture, channels, and occasions. The Work A closer look at the work. Role Associate Creative Director Client Agency TBD Year Disciplines Campaign, Social, Art Direction 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/mccafe-mugs.php", "title": "McCafé Mugs — McCafé: McDonald’s | Richard Cruz", "description": "Social Platforms", "headings": [ { "level": "h1", "text": "McCafé Mugs", "id": "project-title" }, { "level": "h2", "text": "McCafé Mugs", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "09 / 22", "McCafé: McDonald’s", "Social Platforms", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "McCafé Mugs McCafé Mugs The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 09 / 22 McCafé: McDonald’s Social Platforms The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/whopper-emoji.php", "title": "Emoji Whopper — Burger King | Richard Cruz", "description": "Social Platforms", "headings": [ { "level": "h1", "text": "Emoji Whopper", "id": "project-title" }, { "level": "h2", "text": "Emoji Whopper", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "10 / 22", "Burger King", "Social Platforms", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Emoji Whopper Emoji Whopper The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 10 / 22 Burger King Social Platforms The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/broiler-salesman.php", "title": "Flame-Broiler Salesman — Burger King | Richard Cruz", "description": "Radio", "headings": [ { "level": "h1", "text": "Flame-Broiler Salesman", "id": "project-title" }, { "level": "h2", "text": "Flame-Broiler Salesman", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "11 / 22", "Burger King", "Radio", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Flame-Broiler Salesman Flame-Broiler Salesman The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 11 / 22 Burger King Radio The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/asmr-whopper.php", "title": "ASMR Whopper — Burger King | Richard Cruz", "description": "Radio", "headings": [ { "level": "h1", "text": "ASMR Whopper", "id": "project-title" }, { "level": "h2", "text": "ASMR Whopper", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "12 / 22", "Burger King", "Radio", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "ASMR Whopper ASMR Whopper The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 12 / 22 Burger King Radio The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/whopper-remix-steve-aoki.php", "title": "Whopper Remix — Steve Aoki | Richard Cruz", "description": "An integrated culture-forward collaboration built around the Whopper and Steve Aoki.", "headings": [ { "level": "h1", "text": "Whopper Remix", "id": "project-title" }, { "level": "h2", "text": "A remix made for culture.", "id": "idea-title" }, { "level": "h2", "text": "Whopper Remix", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "13 / 22", "Steve Aoki", "Culture + Integration", "An integrated culture-forward collaboration built around the Whopper and Steve Aoki.", "The Idea", "The project brought music, brand behavior, and participation together in one flexible campaign platform.", "The Work", "Selected campaign work from the Steve Aoki collaboration.", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "Culture, Integration, Campaign", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Whopper Remix A remix made for culture. Whopper Remix The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 13 / 22 Steve Aoki Culture + Integration An integrated culture-forward collaboration built around the Whopper and Steve Aoki. The Idea The project brought music, brand behavior, and participation together in one flexible campaign platform. The Work Selected campaign work from the Steve Aoki collaboration. Role Creative Client Agency TBD Year Disciplines Culture, Integration, Campaign 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/whopper-world.php", "title": "Whopper World — Burger King | Richard Cruz", "description": "Experience + Activation", "headings": [ { "level": "h1", "text": "Whopper World", "id": "project-title" }, { "level": "h2", "text": "Whopper World", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "14 / 22", "Burger King", "Experience + Activation", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Whopper World Whopper World The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 14 / 22 Burger King Experience + Activation The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/chicken-fries-bar.php", "title": "Chicken Fries Bar — Burger King | Richard Cruz", "description": "Experience + Activation", "headings": [ { "level": "h1", "text": "Chicken Fries Bar", "id": "project-title" }, { "level": "h2", "text": "Chicken Fries Bar", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "15 / 22", "Burger King", "Experience + Activation", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Chicken Fries Bar Chicken Fries Bar The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 15 / 22 Burger King Experience + Activation The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/more-than-lips.php", "title": "More Than Lips — Soap & Glory | Richard Cruz", "description": "Experience + Activation", "headings": [ { "level": "h1", "text": "More Than Lips", "id": "project-title" }, { "level": "h2", "text": "More Than Lips", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "16 / 22", "Soap & Glory", "Experience + Activation", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "More Than Lips More Than Lips The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 16 / 22 Soap & Glory Experience + Activation The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/florida-blue-arena.php", "title": "Arena Screen Experience — Florida Blue | Richard Cruz", "description": "Experience + Activation", "headings": [ { "level": "h1", "text": "Arena Screen Experience", "id": "project-title" }, { "level": "h2", "text": "Arena Screen Experience", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "18 / 22", "Florida Blue", "Experience + Activation", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Arena Screen Experience Arena Screen Experience The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 18 / 22 Florida Blue Experience + Activation The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/see-what-others-cant.php", "title": "See What Others Can’t — Esri | Richard Cruz", "description": "Experience + Activation", "headings": [ { "level": "h1", "text": "See What Others Can’t", "id": "project-title" }, { "level": "h2", "text": "See What Others Can’t", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "17 / 22", "Esri", "Experience + Activation", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Experience + Activation", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "See What Others Can’t See What Others Can’t The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 17 / 22 Esri Experience + Activation The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": "https://creativerichard.com/projects/your-way-2.php", "title": "Your Way 2.0 — Burger King | Richard Cruz", "description": "Origins", "headings": [ { "level": "h1", "text": "Your Way 2.0", "id": "project-title" }, { "level": "h2", "text": "Your Way 2.0", "id": "gallery-title" }, { "level": "h2", "text": "The Shortlist", "id": "featured-projects-title" }, { "level": "h2", "text": "Subway's Happy Place", "id": null }, { "level": "h2", "text": "Connected Whopper", "id": null }, { "level": "h2", "text": "Prime Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "19 / 22", "Burger King", "Origins", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Origins", "url": "https://creativerichard.com/archive.php#origins" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": 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Day Show", "id": null }, { "level": "h2", "text": "The Future Finds Us", "id": null }, { "level": "h2", "text": "Moving Day", "id": null }, { "level": "h2", "text": "Scary Allergies", "id": null } ], "paragraphs": [ "20 / 22", "Burger King / McLamore Foundation", "Origins", "The Work", "Role", "Creative", "Client", "Agency", "TBD", "Year", "Disciplines", "01", "SUBWAY", "02", "BURGER KING", "03", "AMAZON MUSIC", "04", "BMW", "05", "DISNEY+", "06", "FLONASE" ], "links": [ { "text": "← Origins", "url": "https://creativerichard.com/archive.php#origins" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "Magnified Magnified The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 20 / 22 Burger King / McLamore Foundation Origins The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" }, { "type": "more-work-project", "url": 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"FLONASE" ], "links": [ { "text": "← Origins", "url": "https://creativerichard.com/archive.php#origins" }, { "text": "01 SUBWAY Subway's Happy Place", "url": "https://creativerichard.com/projects/subway-happy-place.php" }, { "text": "02 BURGER KING Connected Whopper", "url": "https://creativerichard.com/projects/google-home-of-the-whopper.php" }, { "text": "03 AMAZON MUSIC Prime Day Show", "url": "https://creativerichard.com/projects/prime-day-show.php" }, { "text": "04 BMW The Future Finds Us", "url": "https://creativerichard.com/projects/bmw-the-future-finds-us.php" }, { "text": "05 DISNEY+ Moving Day", "url": "https://creativerichard.com/projects/disney-plus-launch.php" }, { "text": "06 FLONASE Scary Allergies", "url": "https://creativerichard.com/projects/flonase-scary-allergies.php" }, { "text": "The Archive", "url": "https://creativerichard.com/archive.php" }, { "text": "Culture + Integrated", "url": "https://creativerichard.com/archive.php#experience-activation" }, { "text": "Social Platforms", "url": "https://creativerichard.com/archive.php#social-platforms" }, { "text": "Radio", "url": "https://creativerichard.com/archive.php#radio" }, { "text": "Origins", "url": "https://creativerichard.com/archive.php#origins" } ], "media": [ { "type": "image", "src": "https://creativerichard.com/img/projects/subway/next-project.jpg", "alt": "Subway Happy Gilmore 2 campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/burger-king/next-project.jpg", "alt": "Burger King Connected Whopper campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/prime-day-show/thumbnail.jpg", "alt": "Amazon Prime Day Show campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/bmw/next-project.jpg", "alt": "BMW The Future Finds Us campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/disney/next-project.jpg", "alt": "Disney Plus Moving Day launch campaign" }, { "type": "image", "src": "https://creativerichard.com/img/projects/flonase/next-project.jpg", "alt": "GSK Flonase Scary Allergies campaign" } ], "plainText": "D&AD New Blood Award D&AD New Blood Award The Shortlist Subway's Happy Place Connected Whopper Prime Day Show The Future Finds Us Moving Day Scary Allergies 21 / 22 Amnesty International Origins The Work Role Creative Client Agency TBD Year Disciplines 01 SUBWAY 02 BURGER KING 03 AMAZON MUSIC 04 BMW 05 DISNEY+ 06 FLONASE" } ] }